Casa da Mia (Mia’s House) is a record store that was born to value music and relaunching albums by Brazilian artists through a special curatorship. Its name originates from the trustful partnership between the store owner and his cat, Mia, who's been involved in the enterprise since the early days. The studio was responsible for creating the brands' logo, visual identity, and all the communication materials.
We had the challenge to develop a brand that visually translates its name, as well as explores a communication that enhances the story behind each artist or album sold in the store. The result is an energetic and colorful identity, supported by a system where texts and words are the protagonists, driving the dynamics of each composition, presenting curiosities or information from the music world.
